Many advertisement strategies are used to increase the count of visitors visiting the website. Pay-per-click(PPC) is an effective advertising strategy that drives traffic to the website where the advertiser pays the publisher a certain amount when visitors click those ads.
Considering PPC as one among the best options to drive traffic, many companies have been utilizing this PPC campaign to promote their business online. Here we are going to see the working of an e-commerce PPC management.
How does an e-commerce PPC management work?
Starting up an e-commerce PPC management follows three main process
- Setting up your e-commerce
- Managing your e-commerce
- Optimizing your e-commerce
This PPC (pay-per-click) campaign is an online advertising strategy on applications, search engine result pages, websites and blogs.
This e-commerce management consists of three components:
- Your e-commerce business or advertisers
- the intermediary service that links you to websites that sell advertising space or ad network
- Advertisement display or The hosting website
What works better than owning a PPC campaign or partnering with a PPC specialist?
Many new businesses need to define their goals and objective before plumping cash into PPC campaigns.
As an existing business with a good budget and an expert team in PPC management, managing e-commerce PPC campaigns will be good. If you are a small business with a limited budget with a well-defined goal but need to gain knowledge about the PPC management and its works, partnering with an e-commerce PPC specialist is the best.
These small businesses with limited budgets can get assistance from an E-Commerce PPC Management firm which can assist you by acting as a liaison between your company and ad networks, providing marketing tactics, finding the right keywords through research, and reporting the PPC campaigns. Partnering only pinches your budget, as it is a cost-effective way to attract more website visitors.
Managing an e-commerce PPC campaign
Managing an e-commerce PPC management can be done based on the following procedure.
Step 1: Selecting the right keywords
Selecting the right keyword for your advertisement makes your e-commerce PPC campaign successful. Negative keywords, or those for which you don’t want your advertisement to appear, can also be found.
Step 2: Advertisement development
Your needs for graphics and copy depend on the type of advertisement you choose.
For instance: some Google advertisements that appear on search engine result pages only have a headline and one to two lines of material, while display banner ads frequently have graphics.
Step 3: Ad bid
After choosing the right keyword and advertisement, you have to make a bid to your ad network. Your bid indicates the highest price you’re ready to pay for a click on your advertisement. High search volume profitable keywords are competitive and consequently more expensive than low search volume keywords. Someone else might outbid you, and the ad network won’t show your ad if you set your bid for a high-volume keyword too low.
Step 4: The number of clicks
Your ad network will display your adverts online once you’ve set a budget for them and placed bids. Customers are directed to a landing page on your website when they click your advertisement.
Step 5:Paying ad network
The ad network then charges you for clicks. The methods used by various networks to charge for ad clicks vary.
For instance:Google Ads automatically debits advertisers’ accounts on the first of each month for the clicked ads from the previous month.
Important components of effective e-commerce PPC management
The three essential components of a successful e-commerce PPCmanagement strategy are
- selecting the appropriate keywords
- developing a beautiful, easy-to-navigate landing page
- planning a seamless customer experience.
An essential component of aE-Commerce PPC Management strategy is keyword research. Ad networks use keywords to decide when to show your advertising. Research tools like Google’s Keyword Planner might be helpful by displaying a keyword’s monthly search volume, competitiveness, and bid range for top-of-page display.
Generally, selecting narrow and broad keywords, including precise words used in your sector and lengthier phrases that precisely match search requests, is a good idea. You might select “Zara boutique Ontario,” “Zara boutique for women Ontario,” or “Zara Wedding boutique collection Ontario,” if you have customized dresses in Ontario that users can select, and this strategy enables you to connect with lots of possible clients and find those looking for your special
Keep in mind that you can evaluate ad performance using PPC data. These details can be used to adjust your keywords over time and choose the ones with the greatest chance of conversion.
Making a PPC landing page
When a visitor clicks on an ad, the PPC directs those visitors to an e-commerce website landing page. A potential customer who is so confused that the ad might leave swiftly by making so sales on your website. So creating a bold landing page is essential; it shouldn’t be boring, be visually appealing with the right keyword, and contain a clear call-to-action (CTA).
For instance: when users visit “Zara boutique Ontario,” they will be redirected to the “Zara boutique Ontario,” landing page to communicate with them.
With the inclusion of a CTA, such as the opportunity to get in touch with you or add anything to a shopping basket, an appealing, conversion-optimized landing page also makes it simple for your clients to buy your products or services. Additionally, you can configure the URL to include an Urchin Tracking Module, which will monitor the source of visitors to a given page.
Creating a streamlined shopping process
A customer’s ad click initiates a flawless, fruitful PPC purchasing experience, which concludes with a purchase. A confused or lost customer is likely to leave your website. Ensure your landing page sends users to a user-friendly online store to increase e-commerce purchases. Top practices consist of
- Making explicit product descriptions
- Including top-notch images
- selecting a payment partner that allows a variety of online payment methods
Wisdek at your service:
At Wisdek, we customize your e-commerce PPC campaign and are focus is listed below.
Our top priority is improving your Google Ad Performance.
We pay great attention to elements like building a well-optimized Ads campaign.
- Position Adjustment
- PPC Management
- Landing Page Creation
- Keyword Selection
- Competition Research
- Location Specific Ads
- Call Tracking
- Cost-per-click optimization
- CTR improvement
- Conversion tracking
- A/B ad testing
- Device & OS Targeting
- Ad Copy Writing
- Cost Per Acquisition Optimization
- Conversion Optimization
- Ad Scheduling
- Interest Targeting
What makes Wisdek the best PPC agency for you?
These and countless other reasons are why our clients adore our PPC services.
- Results-oriented strategy
- Certified search and analytics experts for Google and Bing
- Equipped with tools and software that lead the industry
- Adaptable perspective
- Dedicated Deliverables
- Great Customer Service
- More favorable return on investment (ROI)
Are You Prepared to Receive More Clientele?
Call Wisdek : 1-877-947-3351
