The Czech lottery operator calsilkscreen that is set to take over the running of the could slash the price of tickets to £1 in a huge shake-up of the popular game.
Allwyn, which runs lotteries in Austria, the Czech Republic, and , has been named the ‘preferred applicant’ to take over the venture in 2024.
The firm, previously known as Sazka before it rebranded with an anglicised name during the bidding process, has pledged to double charitable donations to £38billion over the next decade.
Allwyn has proposed halving ticket prices to £1 part of its bid to take over the running of the National Lottery, after Camelot doubled the cost of entry to £2 in 2013.It could launch two Saturday night draws in a bid to increase its player pool.
While punters will welcome cheaper costs, Allwyn, who expects to be named the official operator of the National Lottery once the 10-day cooling off period expires, will hope halving ticket prices can spur on more players to participate.
Figures released by Camelot paint a rosy picture at the company, recording 62 per cent growth in sales since 2009, while 60 per cent of UK adults regularly play National Lottery games.
Despite this, the Hertfordshire-based group lost out to its Czech rivals during the bidding process.MailOnline understands the Allwyn bid was a technology-first approach that highlighted a commitment to furthering its spend on good causes.
Camelot is now expected to take the decision to the courts after reportedly appointing one of Britain’s top QCs, Lord Pannick, to lead its legal fight.
Any legal challenge is expected to be predicated on the ‘scorecard’ system used for gradin